James Dyson should buy as many technology companies as he can

James has put £5m into a robotics laboratory in the UK – story here. It’s a very interesting move. I vividly remember the first Dyson – the DC01. My parents were demoed the vacuum cleaner in a shop and they fell in love and bought it straight away even though it was too expensive. The DCO1 is the first consumer cleaner that has the suction of an industrial one. Today they own a huge market share of vacuum cleaners in the UK, mainly down to setting a new benchmark in functionality.

A few weeks ago Google acquired Nest. Dyson and Nest are quite alike. Both create smart, powerful and innovative electronics that consumers end up needing but didn’t ever think they did. This results in people being prepared to pay almost triple for the product. James should buy as many technology companies as he can. Be it server, robotics or software he should buy them. Dyson owns the brand story of functional electronics, but he only really owns it in vacuum cleaners. Expanding the product range to cover electronics that do actually benefit from being networked and robotic will allow Dyson to get into the homes and day to day lives of more consumers.

Furthermore, as consumers become more concerned about their privacy and the largest technology and retail companies across the globe are hoovering up interesting companies like Nest, we end up with a huge opportunity for independent companies to gain market share in the growth of networked and robotic consumer goods.

For me it isn’t about robotic vacuum cleaners or twitter fridges. Consumers can benefit from other smart solutions not just those of the crumbs and cobwebs in our lives.