January 2014 Reading

What is a strategist?
Great summary from actual strategists on what they do. Found it interesting because it’s probably one of the most confusing/annoying job titles for a lot of people to understand

Goodbye, Cameras
Craig Mod shares why the best camera is the connected one, your phone. The idea of transforming a photo into a “data object” – it becomes more than just a photo.

20 of 2013’s most overused words
This is best for “look” as opposed to “listen” at the start of a sentence. Delivery, project and responsible are all terms used/overused in the creative industry, bit of a laugh.

The USTWO™ Pixel Perfect Precision Handbook 2
A guide to designing UI for screens, detail, perfection, best practice and essential reading for anyone working on a UI project

A guide on straight european lacing
Perfect for lacing your shoes neatly and making them tight and secure

The Hawthorne Effect
A form of reactivity whereby subjects improve or modify an aspect of their behaviour, which is being experimentally measured, in response to the fact that they know that they are being studied

Content, content, content
A summary of the state of content suppliers and the television market (very US based)

The six things that make stories go viral will amaze, and maybe infuriate, you
The promise of practical value and the quality of the story itself – what makes us share

Beat By Dre: The Exclusive Inside Story of How Monster Lost the World
Insight into the setup, scam and sale of Beats by Dre

The coming stock market collapse
Interesting analysis into the growing bubble of US tech stock