Emoji Treasure Hunt
You can have this idea.
I’ve been thinking about it for a while and I have no opportunity to apply it to any live projects.
Introducing… The Emoji Treasure Hunt 💯👏. If you’re working at or with a company talking to a younger audience and you have mobile figured out – this will/could work.
- Start a flash sales campaign. 💸
- Put some insanely good discounts out on retail/services items. Retail works better – think ASOS. 📉👕👚👗👖
- Now setup search 🔍 so that unique combinations of emojis ⛱🎤 surfaces theses SKUs.
- Make it limited to 10s or 100s of items for each SKU to spike interest. 💰📈
The best bit is the opportunity for combining emojis to surface the related products. This can be made really fun 👻👟🐓. Null results should be dealt with small clues 🕵, get users searching again and again, guide them to the prize 🎉, let them solve the pattern.
The aim – create a result of awareness 📈, create a reward incentive 🎁, increase time on site 🕝, increase eyes on product catalogue 👀 and some offers so good it’s hard to put your phone down 📱.
The phone is crucial. Right now emojis are hard on desktop keyboards (or could be considered niche).
Here’s two examples: