Lawrence Brown

Tag: Brand Positioning

  • What if brand X did Y?

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    Lawrence Brown
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    I’ve been a bit of a brand nerd most of my life. Thinking back it probably incubated when I was a kid and spent ages thumbing through the Argos catalogue. Differentiating between electronics brands, product features and prices. With this brand spotting and nerding I often ended up wondering… what if brand X did something…

  • Decision nuggets

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    Lawrence Brown
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    ▼ This got me thinking. Damn I want some chicken nuggets. Would I ever go to Burger King for them though? Wait. But why? I haven’t even tried BK’s nuggets. You’ve got to love a strategy that can have a place in our mind the second before we commit to a competitor. They are your…