Tag: Brand Stratgey
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You’re only as strong as your weakest brand
From eight years working in agencies I ended up thinking a lot about the struggle of managing an agencies brand idea of what they stand for whilst balancing the ideas of the clients brands, their projects and the people within the clients company themselves. You can all end up confused if you’re not strict with…
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What company mission do your customers actually remember?
Deliveroo has changed. Businesses do change. The thing is, I remember the mission of the 2015 Deliveroo. I can order from amazing places that don’t actually do delivery and eat at my own kitchen table. “We are on a mission to bring the world’s best local restaurants to everyone’s home or office.” — Deliveroo 2015.…