This got me thinking. Damn I want some chicken nuggets. Would I ever go to Burger King for them though? Wait. But why? I haven’t even tried BK’s nuggets.
You’ve got to love a strategy that can have a place in our mind the second before we commit to a competitor. They are your doubt. They are your wake up call. At this point, they own questioning a decision, if only for a second.
BK are notable for a variety of interesting marketing ideas, stunts and executions, I wouldn’t say this is one of them.
Although, there’s something wonderfully childish about this. It’s cheeky and we all know BK’s brand is too. Often you hear marketeers talk about “brand positioning” – a place in a consumers mind. They have nailed it here just by the physical positioning and opportunity, with added bonus of not having to worry about any smart ass copywriting.
Questions I’m thinking about
- Where is your companies brand positioned literally and strategically?
- Will you get this close to influencing your customer during a decision?
- How can you deliver brand voice without needing copy?
- What are BK’s chicken nuggets actually like?