Emoji Treasure Hunt
You can have this idea.
Iβve been thinking about it for a while and I have no opportunity to apply it to any live projects.
Introducingβ¦ The Emoji Treasure Hunt π―π. If youβre working at or with a company talking to a younger audience and you have mobile figured out β this will/could work.
- Start a flash sales campaign. πΈ
- Put some insanely good discounts out on retail/services items. Retail works better β think ASOS. πππππ
- Now setup search π so that unique combinations of emojis β±π€ surfaces theses SKUs.
- Make it limited to 10s or 100s of items for each SKU to spike interest. π°π
The best bit is the opportunity for combining emojis to surface the related products. This can be made really fun π»ππ. Null results should be dealt with small clues π΅, get users searching again and again, guide them to the prize π, let them solve the pattern.
The aim β create a result of awareness π, create a reward incentive π, increase time on site π, increase eyes on product catalogue π and some offers so good itβs hard to put your phone down π±.
The phone is crucial. Right now emojis are hard on desktop keyboards (or could be considered niche).
Hereβs two examples:
π―π = Alexa Bodysuit
πβοΈ = North Face Jacket