Emoji Treasure Hunt

You can have this idea.

I’ve been thinking about it for a while and I have no opportunity to apply it to any live projects.
Introducing… The Emoji Treasure Hunt πŸ’―πŸ‘. If you’re working at or with a company talking to a younger audience and you have mobile figured out – this will/could work.

  • Start a flash sales campaign. πŸ’Έ
  • Put some insanely good discounts out on retail/services items. Retail works better – think ASOS. πŸ“‰πŸ‘•πŸ‘šπŸ‘—πŸ‘–
  • Now setup search πŸ” so that unique combinations of emojis β›±πŸŽ€ surfaces theses SKUs.
  • Make it limited to 10s or 100s of items for each SKU to spike interest. πŸ’°πŸ“ˆ

The best bit is the opportunity for combining emojis to surface the related products. This can be made really fun πŸ‘»πŸ‘ŸπŸ“. Null results should be dealt with small clues πŸ•΅, get users searching again and again, guide them to the prize πŸŽ‰, let them solve the pattern.

The aim – create a result of awareness πŸ“ˆ, create a reward incentive 🎁, increase time on site πŸ•, increase eyes on product catalogue πŸ‘€ and some offers so good it’s hard to put your phone down πŸ“±.

The phone is crucial. Right now emojis are hard on desktop keyboards (or could be considered niche).

Here’s two examples:

πŸ‘―πŸ™ˆ = Alexa Bodysuit
πŸ•β„οΈ = North Face Jacket

Written by
Lawrence Brown on 21st February 2016