Tag: Marketing

  • What if brand X did Y?

    I’ve been a bit of a brand nerd most of my life. Thinking back it probably incubated when I was a kid and spent ages thumbing through the Argos catalogue. Differentiating between electronics brands, product features and prices. With this brand spotting and nerding I often ended up wondering… what if brand X did something…

  • Decision nuggets

    ▼ This got me thinking. Damn I want some chicken nuggets. Would I ever go to Burger King for them though? Wait. But why? I haven’t even tried BK’s nuggets. You’ve got to love a strategy that can have a place in our mind the second before we commit to a competitor. They are your…

  • Emoji Treasure Hunt

    You can have this idea. I’ve been thinking about it for a while and I have no opportunity to apply it to any live projects. Introducing… The Emoji Treasure Hunt 💯👏. If you’re working at or with a company talking to a younger audience and you have mobile figured out – this will/could work. The…