Auction Data Tool is a private dashboard for exploring auction performance across completed sales. It brings together sale records, lot results, artist names, estimates, sold prices, locations, departments, and market outcomes so teams can quickly understand what is selling, where demand is strongest, and which artists or categories are gaining momentum.

Alongside market analysis and the “Ask the Data” feature, the app includes CMS API feeds that make it easier to experiment with personalisation and recommendations across websites and apps. Teams can use these feeds to power curated modules, sale highlights, artist recommendations, and audience-specific content experiences using live auction data rather than static editorial lists.