Lawrence Brown

Author: Lawrence Brown

  • Did IKEA just kill UK Grime?

    —

    by

    Lawrence Brown

    Do you remember when your parents started using slang words that were only used by your mates? It was awkward, right? You stopped using them. Brands can have an equally awkward habit of the same weird flex, but ok. 18 years ago, the BRIT awards crowned UK Garage group So Solid Crew with the best…

  • An idea for augmented reality

    —

    by

    Lawrence Brown

    The pitch: reporting damage to hire car clubs is slow and done over the phone when you need to get moving. You don’t want slow—that’s why you hired a car. Instead of phoning, use AR to overlay the known and already reported damage. If it is new damage, report it in the app before you…

  • What company mission do your customers actually remember?

    —

    by

    Lawrence Brown

    Deliveroo has changed. Businesses do change. The thing is, I remember the mission of the 2015 Deliveroo. I can order from amazing places that don’t actually do delivery and eat at my own kitchen table. “We are on a mission to bring the world’s best local restaurants to everyone’s home or office.” — Deliveroo 2015.…

  • The balance of your business operational models, brand and customer experience

    —

    by

    Lawrence Brown

    Short story: I got fined by Uber JUMP because I parked a bicycle outside their operational zone. A few days later I got refunded and emailed the above automatically. This business rule was quite well managed, it created a feeling of trust in JUMP that I haven’t always felt with Uber Taxis & Uber Eats.…

  • Decision nuggets

    —

    by

    Lawrence Brown

    ▼ This got me thinking. Damn I want some chicken nuggets. Would I ever go to Burger King for them though? Wait. But why? I haven’t even tried BK’s nuggets. You’ve got to love a strategy that can have a place in our mind the second before we commit to a competitor. They are your…

  • Make it more uncomfortable

    —

    by

    Lawrence Brown

    Recently, I’ve been thinking about when is the best time to get someones attention. How could your message be interpreted and received by editing simple variables? I walk past this campaign / idea / initiative(?) every day It’s very pretty. Well done Design team. Pretty stuff is the big idea of the Westfield mall. However,…

  • A film is written three times…

    —

    by

    Lawrence Brown

    This film essay video below is brilliant. If you haven’t got 18mins to watch it, all you need to know is — making things is hard, you have your own perception on what you’ve made and what it’s communicating. Then comes along someone else and they see it differently. And again, and so on. You…

  • Design challenges: Why ‘how’s it going?’ is the worst question to ask

    —

    by

    Lawrence Brown

    When you have a design or business problem to solve, what steps do you take? Before you do anything, firstly, see if you’re thinking about the entire ‘thing’. A buddy taught me a problem solving model he uses daily:[Problems, Plan, Progress], shorthand — PPP. He’s a doctor working in A&E. Emergency wards are fast paced,…

  • Apple tvOS right now

    —

    by

    Lawrence Brown

    The launch of Apple tvOS has created a new opportunity for media and service companies, this time on the (Apple) big screen. Right now there are few apps offering the rich experience of mobile and tablet. Here are the reduced key takeaways for those venturing into the new promised land: More detail below… 1st generation…