Category: Web Posts
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The balance of your business operational models, brand and customer experience
Short story: I got fined by Uber JUMP because I parked a bicycle outside their operational zone. A few days later I got refunded and emailed the above automatically. This business rule was quite well managed, it created a feeling of trust in JUMP that I haven’t always felt with Uber Taxis & Uber Eats.…
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Decision nuggets
▼ This got me thinking. Damn I want some chicken nuggets. Would I ever go to Burger King for them though? Wait. But why? I haven’t even tried BK’s nuggets. You’ve got to love a strategy that can have a place in our mind the second before we commit to a competitor. They are your…
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Make it more uncomfortable
Recently, I’ve been thinking about when is the best time to get someones attention. How could your message be interpreted and received by editing simple variables? I walk past this campaign / idea / initiative(?) every day It’s very pretty. Well done Design team. Pretty stuff is the big idea of the Westfield mall. However,…
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A film is written three times…
This film essay video below is brilliant. If you haven’t got 18mins to watch it, all you need to know is — making things is hard, you have your own perception on what you’ve made and what it’s communicating. Then comes along someone else and they see it differently. And again, and so on. You…
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Design challenges: Why ‘how’s it going?’ is the worst question to ask
When you have a design or business problem to solve, what steps do you take? Before you do anything, firstly, see if you’re thinking about the entire ‘thing’. A buddy taught me a problem solving model he uses daily:[Problems, Plan, Progress], shorthand — PPP. He’s a doctor working in A&E. Emergency wards are fast paced,…
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Apple tvOS right now
The launch of Apple tvOS has created a new opportunity for media and service companies, this time on the (Apple) big screen. Right now there are few apps offering the rich experience of mobile and tablet. Here are the reduced key takeaways for those venturing into the new promised land: More detail below… 1st generation…
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Emoji Treasure Hunt
You can have this idea. I’ve been thinking about it for a while and I have no opportunity to apply it to any live projects. Introducing… The Emoji Treasure Hunt 💯👏. If you’re working at or with a company talking to a younger audience and you have mobile figured out – this will/could work. The…
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What’s your dining experience?
It is very difficult to be fully aware of the day to day experience your company provides its clients, suppliers and employees. Abstract your business. Think of the last meal that you ate out with friends. Think of the full dining experience from pavement to pin number. What table were you sat at? Did the…
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Why I’m not going to give £2 a month to help beat cancer
I received a call from Cancer Research a couple of weeks ago. The guy on the phone thanked me for my donation I made this year. I couldn’t remember donating. He reminded me that I ran a half marathon this year and perhaps it had something to do with that. He moves quickly on to…